Verna Dispenser Racks

This project involves the design, fabrication, and branding of customized dispenser jar racks for Verna, a premium mineral water brand. The goal was to create aesthetically pleasing, durable, and functional racks that not only showcase Verna’s 15-19 liter water dispenser jars but also strengthen the brand’s identity and visibility in retail and office spaces.

Project Objectives:

1. Functionality: The racks were designed to securely hold Verna’s water dispenser jars in a manner that facilitates easy access and retrieval.
2. Branding: Each rack prominently displays the Verna logo and brand colors, reinforcing the brand’s identity.
3. Aesthetic Appeal: The design is modern, clean, and appealing to Verna’s target market, which includes households, offices, and retail stores.
4. Durability: The racks were made from high-quality materials that can withstand the weight of full water jars and the wear and tear of regular use.
5. Space Optimization: The racks are space-efficient, allowing for maximum display with minimal footprint, especially in retail settings.

Scope of Work:

1. Design:
   • Conceptualization of rack designs that fit Verna’s branding guidelines.
   • Consideration of materials such as metal, plastic, or wood for both functionality and aesthetic purposes.
   • 3D renderings of proposed rack designs for approval.
2. Fabrication:
   • Manufacture of the racks based on approved designs.
   • Ensuring all racks meet safety and durability standards.
3. Branding:
   • Application of Verna’s logo and brand colors on the racks using high-quality paint, decals, or engraving.
   • Ensuring the branding is visible and aligned with Verna’s existing marketing materials.
4. Delivery and Installation:
   • Delivery of the completed racks to designated locations.
   • Installation in select retail and office spaces, ensuring that the racks are securely positioned.

Timeline:

The project was completed in 8 weeks from the date of approval. The timeline includes:

• 1 week for design finalization.
• 4 weeks for fabrication.
• 2 weeks for branding and quality checks.
• 1 week for delivery and installation.

Key Deliverables:

• 3D design renderings.
• Fabricated and branded Verna dispenser jar racks.
• Installation in select locations.
• A final report on the project’s completion and recommendations for future rack distribution.