Project Location:
Verna Depot, East Legon, Accra, Ghana

Project Overview:
This project aimed to enhance the visibility and aesthetics of the Verna Mineral Water depot in East Legon by installing eye-catching 3D lighted signs and one-way vision stickers for the windows. The branding reflects Verna’s commitment to freshness, health, and purity, while also boosting the depot’s presence within the community. The 3D signage ensure visibility day and night, while the one-way vision stickers maintain privacy for the interior without sacrificing exterior brand promotion.

Key Deliverables:

1. 3D Lighted Signage:
   • Front Façade: A prominently placed 3D logo sign with LED lighting to ensure visibility from the main road, particularly at night.
   • Size & Material: Signs to be made from durable materials like acrylic or aluminum, with LED backlighting to create a sleek, modern look.
   • Design: Clean and contemporary design, reflecting the Verna Mineral Water brand colors (Pink, white, and blue), with the iconic Verna logo.
2. One-Way Vision Stickers (Windows):
   • Window Branding: Custom-designed one-way vision stickers to cover windows. These stickers allow light to enter the building while showcasing vibrant Verna-branded visuals on the outside.
   • Design Theme: Stickers to highlight Verna’s unique selling points such as “Pure & Refreshing” and “Hydrate Naturally” with images of the bottled water, ensuring a consistent and attractive brand message.
   • Material: High-quality, weather-resistant perforated vinyl for durability and clear visibility from the exterior.

Objectives:

• Increase the depot’s visibility within the community and attract more customers.
• Enhance brand recognition for Verna through professional and modern visual branding.
• Create an inviting and engaging storefront that aligns with Verna’s health-conscious and fresh image.

Target Audience:

• Passersby, both on foot and in vehicles.
• Local community members, businesses, and shoppers in East Legon.
• Customers who value health, hydration, and premium mineral water.

Design Requirements:

• Ensure that the signage and stickers align with Verna’s brand guidelines.
• Incorporate Verna’s signature colors and logo into all design elements.
• Use environmentally sustainable and energy-efficient materials where possible.

Timeline:

• Design Approval: 1 week
• Fabrication of Signs: 2 weeks
• Installation: 1 week
• Total Project Duration: 4 weeks

Success Criteria:

• Signage and window graphics are installed to the client’s satisfaction.
• Increased visibility and customer footfall at the Verna Depot.
• Positive feedback from the community on the depot’s new look.

Project Objectives:

1. Functionality: The racks were designed to securely hold Verna’s water dispenser jars in a manner that facilitates easy access and retrieval.
2. Branding: Each rack prominently displays the Verna logo and brand colors, reinforcing the brand’s identity.
3. Aesthetic Appeal: The design is modern, clean, and appealing to Verna’s target market, which includes households, offices, and retail stores.
4. Durability: The racks were made from high-quality materials that can withstand the weight of full water jars and the wear and tear of regular use.
5. Space Optimization: The racks are space-efficient, allowing for maximum display with minimal footprint, especially in retail settings.

Scope of Work:

1. Design:
   • Conceptualization of rack designs that fit Verna’s branding guidelines.
   • Consideration of materials such as metal, plastic, or wood for both functionality and aesthetic purposes.
   • 3D renderings of proposed rack designs for approval.
2. Fabrication:
   • Manufacture of the racks based on approved designs.
   • Ensuring all racks meet safety and durability standards.
3. Branding:
   • Application of Verna’s logo and brand colors on the racks using high-quality paint, decals, or engraving.
   • Ensuring the branding is visible and aligned with Verna’s existing marketing materials.
4. Delivery and Installation:
   • Delivery of the completed racks to designated locations.
   • Installation in select retail and office spaces, ensuring that the racks are securely positioned.

Timeline:

The project was completed in 8 weeks from the date of approval. The timeline includes:

• 1 week for design finalization.
• 4 weeks for fabrication.
• 2 weeks for branding and quality checks.
• 1 week for delivery and installation.

Key Deliverables:

• 3D design renderings.
• Fabricated and branded Verna dispenser jar racks.
• Installation in select locations.
• A final report on the project’s completion and recommendations for future rack distribution.